more ad analysis

So I really had no idea what I was going to write about, but then when I was trying to think of some type of sports ad to analyze, I asked my dad if he knew of any good commercials I could use. He immediately thought of the Super Bowl commercials that aired this year, so I looked up some, and there was one that I couldn't stop watching. Here is a link to that video.

This commercial was an ad for the Super Bowl 50 obviously, and it sure did catch my attention. The overall message that I got from this video was that if people watch the Super Bowl and their team wins, then they will end up conceiving a child on the night of that victory. To me, that is a pretty crazy message to be throwing around, especially when there are kids watching these commercials during the game too. I was distracted from this overall message when I first saw the ad because of how cute the little kids were that were singing the remake of the famous love song, "Kiss From a Rose" by Seal. I was also distracted from this message because the song that the Super Bowl Babies were singing sounded very beautiful, and I couldn't stop myself from even starting to sing along without acknowledging what words I was singing.

After I realized I was being brainwashed by the beautiful sounds of the song, I looked up the lyrics and noticed that it was screaming out to viewers the need for sex. I didn't even think of that when I was watching the video, and when I showed my mom this video she thought it was about bringing families together and being happy. But when I showed her the lyrics, she realized how different the implicit message actually was. The implicit message is telling families that you will get extremely close after watching your team win the Super Bowl, which will lead to having kids in the next nine months.

Here are a few phrases from the song that demonstrate the need for sex:
And in the end
When our team won
Mom and dad looked at each other
One thing led to another that night
and another phrase:
When there were no more jalapeno-chili-bacon chicken wings
Mommy and dad, they cuddled. Canoodled. All night. Baby.
On that night our moms and dads were so filled with desire

Along with the need for sex appeal, these phrases of the song use the wit and humor/sex appeal to get viewers to believe that by watching the Super Bowl 50, they will fulfill their desires and be sexually stimulated, which will lead to children.

Although most things about this song are not something I would want kids to be watching, it also uses the need to achieve by showing how happy families become during the video when their favorite team wins the Super Bowl. This ad does this by showing all of the families and even the children with the jersey of their favorite team on, hoping that their team will win. 


Finally it uses the need for affiliation. It does this by making the viewer feel that they will be a part of such a close community/ family if they watch the Super Bowl and root for their favorite team with friends. This might remind people of being on their old sports teams, which will inspire them to join a team of their own that they can watch and be a part of with their friends and family. 

Hope you enjoyed this post! Feel free to comment below. :)