The "Popping" Soda Brand called Sprite

Well, I've never really been much of a Sprite drinker (Mountain Dew all the Way), but lately I have been seeing this one ad that catches my attention during the infomercial breaks. It stands out from the rest because of its odd camera angles, song choice, transfer/association technique, repetition technique, target market profile, and the need for affiliation. Now I know that all of that seems like a bit much to discuss in this media blog, but they are all connected to each other in more than one way since they have one goal they are trying to get through to viewers that all of these advertising uses are used for- CONSUMPTION! A link to the commercial that really caught my attention and which I will be analyzing is right here.

To start it off, the camera angles that this commercial showed were nothing like usually soda commercials. For example, Coca-Cola's soda commercials are usually shown with multiple actors playing the roles of people with hard or boring lives until Coke comes to the rescue. In this commercial, there aren't really any people shown at all during the ad until the very end where someone takes a sip of the Sprite. The angles that the ad was using while filming were very close to the actual soda and seemed to zoom in on it, making it look clear, refreshing, and delicious, which is what everyone wants in a drink.

When I was watching this commercial over and over again, I kept listening to the song trying to figure why exactly they used it (the song is by B.o.B.). After a while, I realized that the song was a really popular song a few years ago and could be considered pop culture music. This made so much sense to me because the target market profile is from ages 15-30, with people who either work or go to school and need something to cool off with or take a break with. After I made those observations, I noticed that the entire as was aimed at making Sprite look like it was at a club, with the dark background and the heavy beat pop culture music.

One thing I had also never thought of when I imagined a Sprite ad was that they use the association technique in their ad. During the entire video, the angles made are showing the old-fashioned Sprite bottles aren't their common can to be sold. The Sprite bottles they used in the commercial look very similar to the shape of beer bottles like Corona Light or Blue Moon. Also, during the entire video, it shows that the lid is being popped off with a beer opener, just like a beer. And finally, Sprite is usually poured into a tall glass, so that you can drink all of it, but in this commercial it is poured over the rocks--like a drink at a bar--and it is in a short glass, very similar to that of a cup that people at a bar would be sipping Whiskey out of.

Lastly, I would like to point out how heavily the repetition technique was used. The song playing in the background was a song from pop culture, it continuously said the actual word pop, the bubbles in the soda were popping and fizzing, and the popping off of the soda can.

Thanks for reading my blog! Please free to comment below!