Madison and Vine

I was recently watching Modern Family, which is by far one of my favorite shows. I never really payed attention to the things the actors were using or watching on their phones in a certain scene of the show, but last week I was watching a re-run from 2012, and I noticed so many different things that came up subtly in the background. The episode was about when they went on a trip to Disneyland together as a family. In this episode, they went to Disneyland and showed the different rides and activities to do there, which is definitely a way for the Disney chain to advertise themselves and their different places to go and visit.



I was looking up different specific examples of how advertisers get themselves into the spotlight with shows and another example of one being shown on Modern Family is described in the link to this article from 2010, Modern Family. This article describes how Toyota was being shown a lot throughout an entire season of the show, even though it had just had a major recall for all of its cars for not functioning properly. Although this was the case, Modern Family had no control over whether or not they aired clips with Toyota in it because they had already made a deal with them previously to advertise before the incident even occurred. This made me realize that shows can't really choose all of the things they want to appear on their next airing because of how competitive the market is for products now, and companies need all the advertisement airing that they can get.



Lastly, I was just skimming through past episodes of Modern Family, and I noticed that in almost every scene there is an apple product being shown or used. Whenever someone gets a phone call, that person will answer on their iPhone. If Alex is researching for a project, she uses a Mac instead of any other type of computer out there. Even Phil is continuously on his iPad watching videos or looking things up for the family to do. This proves that even though the show is trying to make people laugh and have a good time watching it, there are always going to be subtle advertisements, trying to convince people to buy the product that their favorite characters in a show use.



With the Persuaders video, I really have taken in so much more awareness of the things that surround me in my life. Now I'm able to notice so many things in movies, TV shows, magazines and many more than I ever thought I would've been able to before.